Redefine and transform needs from a far-fetched luxury, to an inevitable necessity.
Invent time saving machines and introduce a lifestyle fully dependant on them so that more time is lost consuming what the machines have to offer.
Give people a quest; the quest for an easy(ier) life, then after they have worked very hard for it, find a way to inform them that life will only get harder, because with change comes responsibility, one that never existed before the quest.
Create a perfect balance in a 40-hour-a-week ratio, and then whenever someone cracks their way out of this balance, ostracise them, and create more unattainable temptations to get them back to it, this time, unquestionably.
Create a name for it..
Call it Capitalism for now..